YouGov BrandIndex’s top ten Millennial brand list has some obvious winners, and a few that are more surprising. The list was created based on “16 different measures of brand health” ranging from brand awareness to positive word of mouth and general “buzz,” and Facebook and Netflix unsurprisingly took the top two rankings. But southern grocer (and underdog) H-E-B snagged the third spot, tied with Walmart—showing how much value means to the generation. YouTube, Snapchat, and Amazon also made the top ten. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
