Keds is 101 years old, and they’re making changes to keep up with today’s young consumers.

Keds is 101 years old, and they’re making changes to keep up with today’s young consumers. The old-school sneakers are coming to more stores next year, “enabl[ing] the brand to breathe more extensively.” They partnered up with Rifle Paper and Kate Spade New York for more premium buyers (there’s even a rose gold shoe for kids), and are bringing back Pro-Keds (their male streetwear sneaker) for nostalgic shoppers. Last but not least, their “Ladies for Ladies” initiative highlights female entrepreneurs with capsule collections for their core female consumers. (FN)