Marie Claire is opening a high-tech pop-up shop to prove they’re “more than just a publisher.” The SoHo store will be Marie Claire’s retail debut, and while most publications have opted for e-commerce (Harper’s Bazaar, Vogue, etc.), they’re betting on brick-and-mortar because “retail right now is all about experience.” (Our Experiencification trend agrees.) But they haven’t forsaken digital, it’s just moved in-store. Passers-by can window shop, literally, via a touchscreen shoppable window, and the pop-up will feature smart mirrors, analytics to track customer interactions with the inventory, and mobile checkout. (Glossy)
