Under Armour may be among the most “uncool” athletic brands—at least when it comes to footwear.

Under Armour may be among the most “uncool” athletic brands—at least when it comes to footwear. Wells Fargo surveyed young men, and only 27% ranked the brand’s footwear favorably compared to 70% for Adidas and 81% for Nike. And there’s more bad news: Under Armour shoes also ranked last in the list of brands respondents were interested in purchasing. A study by Versus Reviews shows that only 3.5% of NBA players wear Under Armour sneakers (compared to a whopping 64% for Nike), which hurts their ability to leverage The Influencer Effect. (Business Insider, UPROXX)