More brands are bringing on influencers to take on design and creative projects, as they move away from “one-off transactions.” Marketing execs are looking to the long-term when choosing to collaborate with influencers, for “a better quality of content” and better brand safety practices (like proper ad disclosure).

More brands are bringing on influencers to take on design and creative projects, as they move away from “one-off transactions.” Marketing execs are looking to the long-term when choosing to collaborate with influencers, for “a better quality of content” and better brand safety practices (like proper ad disclosure). Joy Cho (aka Oh Joy!) is designing Band-Aids for Johnson & Johnson, while CoverGirl is asking influencers to create shoppable makeup looks. These so-called “true collaborations” are on the rise as The Influencer Effect evolves. (Adweek)