More brands are bringing on influencers to take on design and creative projects, as they move away from “one-off transactions.” Marketing execs are looking to the long-term when choosing to collaborate with influencers, for “a better quality of content” and better brand safety practices (like proper ad disclosure). Joy Cho (aka Oh Joy!) is designing Band-Aids for Johnson & Johnson, while CoverGirl is asking influencers to create shoppable makeup looks. These so-called “true collaborations” are on the rise as The Influencer Effect evolves. (Adweek)
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