Stranger Things’ Eleven (and her beloved Eggos), Lego Batman, and Wonder Woman are among this year’s “hot” Halloween costumes. Spirit Halloween is stocking up on pop-culture-inspired outfits alongside classic looks. Hocus Pocus, Space Jam, and Saved by the Bell are still popular picks for nostalgic trick-or-treaters (or their Millennial parents). Meanwhile, Walmart is adding an array of Maskimals (the “giant [animal-inspired] head gear”) and catering to Customization Nation with personalized candy totes, doormats, and more. And Target is hoping its exclusive candy partnerships will make them a part of Gen Z & Millennials' Halloween plans. (MediaPost)
