In the wake of young consumers’ shifting viewing habits, TV ad spend is shrinking, while mobile takes up more of the marketing pie. As viewers continue to cut the cord, “traditional TV advertising is slowing even more than expected,” and eMarketer estimates that the audience paying for traditional TV (cable and satellite) will shrink 2.4% in 2017, and about 10% by 2021. Meanwhile, Zenith expects mobile ad spend to grow 34% this year, compared to just 4% for global ad spend overall. (eMarketer, Recode)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
