Speaking of Snapchat, Morgan Stanley is now recruiting new hires through the app. Themed geofilters allow the company to reach students at selected campuses who can swipe through to an overlay made by Morgan Stanley. The brand is targeting 19 promising universities to find potential employees, including Harvard, UPenn, and Villanova. The investment bank, which is always innovating to recruit the “best talent” in schools, reports, “We have to be where they are, and they’re on Snapchat.” (Business Insider)
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