To kick off #PSL season, Starbucks livestreamed “an inanimate pumpkin” for the entire three-day-weekend—and, believe it or not, thousands of people tuned in.

To kick off #PSL season, Starbucks livestreamed “an inanimate pumpkin” for the entire three-day-weekend—and, believe it or not, thousands of people tuned in. The pumpkin just sat in a stable doing pumpkin things (meaning nothing), though kittens were released to swarm the stationary squash, and a pumpkin farmer was interviewed. Finally, after 80 hours, fog filled the screen. As it cleared up, more pumpkins had shown up for the “hatching” of the Pumpkin Spice Latte. Some viewers were hanging on the edge of their keyboards, but most were just…confused. (Grub Street)