Despite “taking some major heat from Instagram,” Snapchat’s users are spending more time on the app. BTIG Research found that users spend 32.8 minutes per day on the platform, a 20% jump over six months ago. Users under 25 are even more loyal to the platform, spending an average of 42 minutes per day in-app, 26% more than in Q4. How is Snapchat stacking up against their competition? Instagram’s latest metric showed their under-25-year-olds spend “more than 32 minutes a day” on the app, so Snapchat is in the lead for now. (Recode)
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