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Auto makers are doing a better job hooking next gen drivers than you might think.

Sep 05 2017

Auto makers are doing a better job hooking next gen drivers than you might think. It turns out Millennials are buying cars—a study from TransUnion shows that 21-34-year-olds are taking out auto loans at a 21% higher rate than Gen X did at their age. The availability of longer auto loan terms and the option to shop online, might be behind the increase. More Millennials are taking advantage of auto ecommerce, which has “expanded the traditionally local marketplace,” to compare prices across the country. (CNBC)

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