On Instagram, “pretty” is out, gritty is in. With fashion week coming up, designers in-the-know are “pulling back the curtain” behind their “best and most beautiful imagery.” The oversaturation of “perfect” posts and the addition of Instagram stories, which demand authenticity, have made “raw, behind-the-scenes” images more noticeable and interesting. About one-third of Instagrammers follow a fashion account, and they’re demanding more from designers, like more diversity and more point of view. (Glossy)
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