Sarcastic polls are trending on Twitter, and brands are doing what they can to keep up—and come off as authentic. Denny’s is trying to win Twitter again, alongside Totino’s and Penguin Books, who have all hopped on the trend with their own tweets—receiving both positive engagement and some digital side-eye. MoonPie summed up the sentiment with their poll, which read (when certain answers were selected): “I’m a: brand. Seeking: retweets and attention.” MoonPie only has 14,000 followers, but earned 31,900 retweets, 141,000 likes, and over 570 comments on this single tweet. (Digiday)
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