Teen users are moving from Facebook to Instagram and Snapchat—no, really this time. EMarketer predicts monthly 12-17-year-old Facebook users will fall 3.4% this year, following a 1.2% drop in 2016. While many are moving to Facebook-owned Instagram, eMarketer says Snapchat will overtake both Facebook and Instagram by the end of the year (our latest Social Media Tracker backs this up). Facebook still has the highest user penetration with 2 billion global users, but there’s no denying that more teens “are having their heads turned by Snapchat.” (Business Insider)
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