Hershey’s is counting on Millennials’ love of snacking to boost their sales. Despite the generation’s “reputation for healthy meals,” Bernstein Research predicts Hershey’s will continue to see success with young consumers because “snacks are holding up much better than center-of-plate or meal-based categories.” While good-for-you snacks like fruit and salads are the fastest growing segments, even indulgent snacks like chocolate are faring well. Ypulse’s own research found that three in four Millennials and Gen Z are eating some sort of snack on a typical weekday. (CNBC)
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