Hundreds of U.K. Millennials attended the country’s first mindful drinking festival, where like-minded people sipped on alcohol-free cocktails, wines, beers, ciders, and more. “Mindful drinking” has been moving into the mainstream, starting with the success of Alcohol Concern’s Dry January campaign in 2013. Temperance organizations have been popping up ever since, including Club Soda, who hosted the event. Brands have noticed the sober event trend, too: The Big Drop Brewing Co is all alcohol-free and Heineken is unveiling 0.0, an alternative to their alcoholic beers. (The Times)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
