Snapchat isn't getting much love from influencers, with nearly half saying it’s the first platform they’d switch off if they had to. To add to the insult, when Adweek asked influencers which platform was the most important to them, none said Snapchat while 28% said Instagram. This could be because of how Instagram has set itself up to battle Snapchat with similar features: eight in ten use Instagram stories while only a third use the same feature on Snapchat. Finally, it may just boil down to revenue, since just 2% of the respondents said they make the most money on Snapchat. (Tubefilter)
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