Millennial dads don’t agree with the way they’re portrayed in ads, according to a study from Saatchi & Saatchi New York.

Millennial dads don’t agree with the way they’re portrayed in ads, according to a study from Saatchi & Saatchi New York. Over eight in ten dads are confident in their parenting abilities, and most also think that “their way of doing things is just as good as mom’s way.” But a full 85% don’t think they get the credit they deserve when it comes to their parenting know-how. Considering most dads are actively learning about parenting on social media, and are more likely than moms to be early adopters of technology, advertisers should “show the world he’s engaged, involved and often in the know” to reach the influential demo. (MediaPost)