Eastpak may be the new cool backpack, as nostalgic designers dress their models with the 40-year-old product. The brand is becoming coveted streetwear couture with designers for Vetements and more asking for collaborations. They also unintentionally added to their allure when they focused their product in Europe, making the trendy pack mostly unavailable in the U.S. The Fjällräven fox may need to watch out for this simple, single-pocket pack. (NYMag)
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