Nike is reimagining the shoe drop with high-tech sneaker scavenger hunts for the Experiencification generation. There are three tools for digital drops in the Nike app: the AR SNKRS cam, which lets fans find clues to unlock a purchasing portal, SNKRs stashes, where fans have to get to a specified location, and Shock Drops that notify users of sudden sneaker releases in select stores. For the recent release of limited PSNY Air Jordans, fans turned into a “flash mob” at Washington Square Park, holding up their phones to scan their surroundings and find the “stash spot,” where they all sprinted to click the “I’m Here” button—the only way to buy the sneakers. (Mashable)
