Apple just joined Instagram—making it the main brand’s first active social media account.

Apple just joined Instagram—making it the main brand’s first active social media account. That’s right—Apple Music, iTunes, and more are active on social, but not Apple itself. Their Instagram account is a progression of their 2015 campaign, “Shot On iPhone,” and its eight posts to date feature user’s photos captioned with “#ShotoniPhone.” Leveraging their campaign is a safe and logical move for a brand with an airtight image, but some also see it as a “risk free and heavily manufactured” social presence. (Adweek)