Netflix may have a hold on Millennials, but more of its users are also signing up for Amazon and Hulu so they don’t miss anything.

Netflix may have a hold on Millennials, but more of its users are also signing up for Amazon and Hulu so they don’t miss anything. That’s right—an increasing number of people are signing up for all three services: 8% more than last year according to Hub Research. And though Netflix numbers are winning out in sheer volume, Amazon and Hulu are adding users at a faster rate. Most people are adding the services to “fill content gaps,” with Netflix subscribers most likely to add Hulu and Amazon to stream certain TV shows and movies. (eMarketer)