HotelTonight’s CEO says Millennials are willing to pay a premium for Instagrammable rooms.

HotelTonight’s CEO says Millennials are willing to pay a premium for Instagrammable rooms. The “fundamentally different” generation may be more likely to opt for a discounted luxury room over a standard room—even if the latter is cheaper. The founder of the always-innovative app for last minute travel also says Millennials would rather spend their stay at unique, one-off hotels than name-brand, cookie cutter chains—another social media-inspired preference. Ypulse’s Generation Wanderlust trend found that 54% of 18-34-year-olds post photos to social media while travelling. (CNBC)