YouTube’s algorithm is tailor-made to hook toddlers.

YouTube’s algorithm is tailor-made to hook toddlers. The hyper-personalized content hones in one topic to build a never-ending feed of similar videos, perfect for kids who like to watch things on repeat. Because of the algorithm, creators make more of the same to get picked up and displayed to the young viewers most likely to click…and so the cycle continues. It should come as no surprise then that the most-watched videos on YouTube are kids’ content, and that the interactivity and power to click keeps them watching—again and again. (The Atlantic)