Swatch is giving the customization obsessed consumer a chance to create their perfectly unique watch.

Swatch is giving the customization obsessed consumer a chance to create their perfectly unique watch. Via online dashboard Swatch X You, shoppers can swap straps and clock faces, switching between various patterns and colors for their highly-personalized product. The new market indicates a need for the brand to move beyond “the traditional Swatch customer and into the occasion buyer.” (TechCrunch)