Coca Cola is speaking Chinese youths’ language with their new “code bottle.” Emoticons, emojis, and popular phrases are featured on the new product packaging to appeal to the powerful demo. The updated bottles are part of a larger campaign focused on friendship and love, two themes Coca Cola thinks will resonate with young Chinese consumers. Along with two short spots showing young adults communicating via bottle labels, numerous product placements and sponsorships will show off Coca Cola’s newest designs. (Marketing-Interactive)
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