Small food brands are getting more of Millennials’ dollars, but that doesn’t mean the generation doesn’t still like big brands too. Smaller brands have gained share in 62% of the top 50 packaged food categories, but major food companies still claim 80% of all industry sales. Up-and-comers have an easy in to consumer’s carts through advertising and distributing in the digital age. At the same time Millennials still buy big brands (we know their favorites) and “are approaching their prime buying years when they feed their growing families.” (CNBC)
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