Turns out Trix aren’t just for kids—cereal brands are banking on Millennials’ nostalgia and penchant for sweet snacks to appeal to new grownups. First there was Kellogg’s Instagrammable café and now there’s this: Froot Loops changed its catch phrase for the very first time. “Whatever Froots Your Loops” will replace “Follow Your Nose” in an all-out marketing make-over. They’re partnering with younger-skewing brands, and releasing quirky, colorful products (like Toucan Sam Sunglasses by Neff) to entice young adults to buy a box. (USA Today, MediaPost)
