Millennials don’t think the new “Most Interesting Man in the World” is interesting enough—at least not to get them to buy Dos Equis. After replacing the “Most Interesting Man” with a younger actor, Millennial awareness and brand consideration has been volatile to say the least, not only dipping under Dos Equis’s usual levels but even diving below industry standards. In March, Millennials who’d consider purchasing the brand fell to a four-year low of 8%, spurring action from parent company, Heineken. They’re hoping their move to switch out their ad agency will put them back in the generation’s good graces. (YouGov)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
