Beauty vloggers are telling their fans to buy less via viral “anti-haul” videos, signifying a new “less is more” makeup trend. Over 500,000 videos are dedicated to the topic, and the video that kicked off the craze has over 100,000 views. One YouTuber claims the anti-consumerist trend is “a counter argument to the ‘buy, buy, buy’ mentality” on the platform. Though some influencers are preaching against buying the latest eyeshadow palette, the makeup industry still isn’t having any problem selling them out. (Telegraph)
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