Fidget spinners and their fast track to fame says a lot about Gen Z—and how to advertise to them. With no formal marketing or ads whatsoever, fidget spinners’ success is the product of word of mouth marketing coupled with YouTube videos. Gen Z is the most ad-averse generation to date; a recent survey shows 82% skip or avoid ads, 17% over Millennials. Getting in their good graces means gaining their trust—and for traditional toys and products, traditional commercials aren’t necessarily the way. (MediaPost)
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