The best-loved brands aren’t just projecting one image—they’re dynamic, appealing to emotion with four kinds of content: beautiful, inspiring, useful, and funny.

The best-loved brands aren’t just projecting one image—they’re dynamic, appealing to emotion with four kinds of content: beautiful, inspiring, useful, and funny. The TV mentality of a strong, static message isn’t flying with a generation that interacts with brands the way they would with friends—engaging with content all day rather than being hit over the head with primetime commercials in thirty second bursts. Switching up the conversation with customers can keep them on their toes, and give brands personality and purpose. (Co.Design)