Ariel Martin, better known as Baby Ariel, became a social media sensation almost overnight when one of her videos was featured on Musical.ly.

Ariel Martin, better known as Baby Ariel, became a social media sensation almost overnight when one of her videos was featured on Musical.ly. Since then (when we called her out as one to watch), she’s been signed to CAA, won a Teen Choice Award, and has partnered with major brands like Coca Cola and Nordstrom. Being famous for being herself means she maintains an always-on presence across all major platforms—YouTube, Instagram, Snapchat, and more. But Musical.ly (“the app transforming the music industry”) is where she got her start, and where teens and tweens seem to be looking for their next stars. (Adweek)