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Nordstrom is losing favor with Millennials as they skip luxury department stores for off-price options, a recent brand equity poll shows.

May 17 2017

Nordstrom is losing favor with Millennials as they skip luxury department stores for off-price options, a recent brand equity poll shows. Nordstrom’s dipping sales back up the poll, showing a 2.8% drop at their full-price locations countered only by Nordstrom Rack’s (their discount chain) 2.4% swell. Across industries, retailers are seeing the same trend, with overall sales sliding and off-price retail rising 2.1% from last year. Considering Millennials’ high levels of student debt and preference for experiences over possessions, Ypulse isn’t surprised. (MediaPost)