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Instagram just copied the last thing it can from Snapchat: face filters.

May 17 2017

Instagram just copied the last thing it can from Snapchat: face filters. The app is hoping to widen the 34 million daily user gap they’ve already built between themselves and their competitor, and though the ability to add fun AR filters to selfies is clearly a clone, there are a few differences. Hashtags can be applied to stories to link to that hashtag’s page, and there’s also an eraser (though it can’t remove real-world objects like Snapchat’s) and a rewind mode. As far as filters go, you can expect three types of crowns, golden-hued makeup, and a myriad of animals (but no dog in sight—yet). (TechCrunch)