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Aldo is ditching the traditional omnichannel strategy for Gen Z, calling young shoppers “channel-agnostic.” Their brands—Aldo, Call It Spring, and Globo—are digital and mobile-first, with sharable, short videos to cater to notorious eight-second attention spans.

May 08 2017

Aldo is ditching the traditional omnichannel strategy for Gen Z, calling young shoppers “channel-agnostic.” Their brands—Aldo, Call It Spring, and Globo—are digital and mobile-first, with sharable, short videos to cater to notorious eight-second attention spans. In a Q&A with Ypulse, Aldo’s VP emphasized the importance of looking at all channels as a single whole “to offer a seamless experience for our customer wherever they want it, whenever they want it.” When young consumers see an ad on a smartphone, they expect to be able to click ‘buy’ then and there, rather than move to a different platform for check out. (RetailTouchPoints)