TheSkimm is becoming the “Oprah’s Book Club” for Millennials. The SkimmReads section of the newsletter, which we called out as a user-powered brand to watch in 2015, recommends a book and a wine pairing to drink while you read. Authors are seeing their sales spike and their titles make dramatic moves up the Amazon Best Sellers rankings (an average of 3,000 spots) when their books are featured, causing a stir in the publishing industry as execs scurry to send copies to theSkimm’s HQ. (Business Insider)
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