Awesomeness is adding news to their repertoire of social-savvy content for Gen Z. According to an Awesomeness-backed study, 71% of Gen Z’s typical entertainment is streaming, and their number one screen is the phone. Now that they’re starting to grow up, AwesomenessTV is targeting them with a digital news brand that tells the stories they care about, and want to click on. The brand will feature “socially conscious” content that may be “more activism-focused” than traditional news. (TechCrunch)
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