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One startup is finding success by supplying Millennials with guilt-free lab-made diamonds.

May 02 2017

One startup is finding success by supplying Millennials with guilt-free lab-made diamonds. Diamond Foundry saw its revenues triple last quarter with no signs of slowing down. More jewelry brands are reporting that Millennials are wary of diamonds' “ethical baggage” and don’t believe that mined diamonds are superior—a claim Ypulse research supports. The generation’s exposure to information about mining conditions is a major reason behind their interest in conflict-free diamonds. (Fast Company)