Victoria’s Secret, Sephora, and Nike are feeling the love from young U.S. shoppers. The three brands were ranked highest in popularity among 13-39-year-olds in a report from Conde Nast Inc. and Goldman Sachs Group Inc. Researchers found that online presence was the “key contributor to the companies’ success,” thanks to the generations’ expectation of “efficiency and immediacy in everything they do.” Amazon, which caters to their needs for convenience, was voted the favorite retailer among men across all categories and was the top shopping app for women. (Bloomberg)
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