Meal kit brands will have to think bigger to survive a saturated market. Though they made our list of the top 10 food trends Millennial foodies are interested in, and Piper Jaffray estimates that meal kit sales will reach $36 billion by 2026, showcasing a “potential for growth,” competition and user churn are high. As more and more “newcomers and big food brands” join the growing space, companies are diversifying their offerings, selling kitchen tools, wine, and dining wear—and they might need to move beyond dinner as well. (TechCrunch)
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