Audi hit marketing gold in a partnership with Airbnb to hook up consumers with a desert driving experience.

Audi hit marketing gold in a partnership with Airbnb to hook up consumers with a desert driving experience. In a promotional video on Airbnb’s website, a home located in Death Valley, Nevada and an Audi R8 were auctioned together as a vacation and brought in thousands of bidders. The video itself garnered 18.1 million views on social and digital, with 1.8 million likes, shares, and reactions. According to Audi, the success of the promotion—which lived on the Airbnb site—was measured by cultural relevance, brand authenticity, and the emotion it invoked in viewers. (MediaPost)