Think Millennials’ brand loyalty is bad now? It’s reportedly on the decline. According to CivicScience, the number of 18-34-year-olds at least somewhat loyal to their favorite brands has decreased 6% (to 78%) since 2014. One expert says the preference of “new” over “known” is a modern phenomenon: “major trends in marriage, religion, politics, and corporate America have reframed expectations for surviving and thriving in this world. The consistent theme is that change is not something to be feared or avoided.” Our Loyal-ish trend found that over seven in ten 13-34-year-olds are always looking for new products to try. (CivicScience)
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