Humor works better than celebrity endorsements when advertising to teens—according to Millward Brown Digital. The firm recently looked at 16-19-year-olds’ attitudes towards advertising, and found about 72% say humor boosts their receptivity, 58% say good music, and 56% say a good story—while celebrities in ads ended up “far less important.” Sponsored and branded content also resonates strongly with the group, with 55% saying they like tutorials, 53% liking shopping content, and 52% liking user reviews. (MediaPost)
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