A Millennial entrepreneur has turned shower caps into a multi-million-dollar company. Jacquelyn De Jesu started Shhhowercap after she attempted to hunt down a stylish one herself and found there was a “total whitespace” in the market: “I was confronted with gigantic satin bows, ruffles, sequins, flower rosettes, rhinestones and tacky medallions. Nothing that my friends or I would ever consider wearing, let alone admit that we did!” Over $15,000 worth of her fashionable caps were sold after Shhhowercap went live, and they can now be found at Sephora, Bloomingdales, and Fred Segal. (Forbes)
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