How did Boxed, the “Costco for Millennials,” generate $100 million in sales last year? CEO Chieh Huang says it’s because: “for the last 30 years, value equaled price. But now, value equals price, convenience, and a little bit of brand. And so that's what we bring to the equation.” Boxed’s e-commerce platform is a familiar model for its Millennial consumers, but the company’s culture and their social activism are also credited for their success so far. To read more about Boxed's social efforts, check out today's insight article, What Does “Authenticity” Really Mean? (CNBC)
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