Cable is a lost cause for Millennials in the age of Snapchat—according to The Young Turks' political journalist Hasan Piker. In response to media titans investing in social platforms, the influencer stated that his generation “has left cable” and that “Snapchat may become the main entertainment platform.” He did, however, have his doubts about Snapchat’s viability, saying that he makes a lot more money on Instagram due to its larger reach in audience, and that people “need to have a library of things” to engage with. (CNBC)
