Axe is betting on 30 male influencers to get young guys styling their hair. Comedian Anthony Padilla, Cooking Channel star Josh Elkin, and musician/comedian Rudy Mancuso, among others, were all chosen to create videos with messages “they saw fit” to encourage young men to use Axe products in their hair. Many created videos that promote confidence in humorous ways, following insights from a 2016 Edelman Intelligence survey that revealed 65% of guys didn’t regularly style their hair, but of those who did, 93% reported feeling more confident. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
