The alcoholic beverage industry wants in on the water boom.

The alcoholic beverage industry wants in on the water boom. In the last 15 years, bottled water sales have more than doubled in the U.S., and when we asked Millennials and teens their absolute favorite thing to drink, water was the most frequent response, beating out coffee, beer, iced tea, and soda. Seltzer has also increased in popularity, with sales growing 42% in five years, according to Beverage Marketing Corp. As a response, Henry’s Hard Soda recently released a line of spiked sparkling water, and Smirnoff launched their Spiked Sparkling Seltzer line late last year. (Business Insider)