A new Nielsen report has found that age 10 is the “mobile adoption sweet spot.” The Mobile Kids Report on children between the ages of 6 and 12 reveals that 22% of 10-year-olds have mobile service, followed by 16% of eight-year-olds do. Over seven in ten kids have access to all mobile services including voice, messaging, and data, but they primarily use their mobiles for text messaging (81%), downloading apps (59%), and accessing websites (53%). The top reason why parents of kids with mobile service gave them access was to be able to easily reach their child. (Kidscreen)
